Dealership coaching intelligence
The next era
of dealership
performance
begins here.
You’ve optimized your inventory. You’ve digitized your showroom. Now give your people the same attention.
Coaching signal
Who needs your attention today?
CoachUS turns performance patterns into a clear manager action while there is still time to change the outcome.
Dealer response
19 dealers saw it.
17 wanted in.
We showed dealers the prototype. Seventeen said they’d be in if it were live.
Dealership experience
25+ years on the floor.
Built into CoachUS.
Real dealership experience. A coaching approach developed while leading sales teams.
The blind spot
Every dealership knows what happened last month.
Far fewer can tell you who needed help last Tuesday, while there was still time to change the outcome. CoachUS closes that gap by turning dealership data into timely coaching signals.
Dealership software measures outcomes. CoachUS helps influence the daily behaviors that create those outcomes.
Managers get a clearer view of where to spend their time without digging through reports or waiting for month-end.
Salespeople get daily focus, progress visibility, and recognition that reinforces the coaching happening in the store.
What CoachUS does
See where they’re stuck.
Know where to start.
CoachUS breaks performance information into practical signals so managers can coach with more consistency and salespeople can see the next useful step.
Find the bottleneck.
CoachUS pulls from dealership systems and breaks performance data into effort, skill, performance, and improvement signals.
Make every coaching conversation count.
A manager starts the day with a clearer view of where each salesperson may be stuck and what conversation should happen next.
Give leadership a clearer view.
Dealer principals and GMs can see where coaching is happening across teams instead of relying on gut feel or month-end numbers.
Dealer principals and GMs
Invest in a consistent operating layer for coaching across teams, not another month-end report.
Managers
Walk in knowing who needs help, why they may need help, and what conversation to have next.
Salespeople
See daily priorities, personal progress, Power Rankings, streaks, and a clearer path to improve.
Built for dealership leadership
Clarity for leaders.
Direction for managers.
Progress for salespeople.
Data and AI philosophy
AI is the mechanism.
Better coaching is the point.
CoachUS uses data to help leaders see trends, managers identify coaching opportunities, and salespeople understand what to focus on today.
Read our data approachUse data to make coaching specific
CoachUS is designed to turn fragmented performance information into timely coaching signals and daily priorities.
Keep managers in the lead
AI helps identify coaching opportunities at a scale that would otherwise be hard to manage. It does not replace judgment, relationships, or the conversation.
Make improvement visible
The product should help salespeople understand progress over time and know what to focus on today.
Built for the dealership floor
Every feature should earn its place in a manager’s day.

Founder led
Built by someone who lived the problem.
After decades leading dealership sales teams, Matt Cady built CoachUS around a simple belief: developing your people deserves the same attention as measuring their performance.
The story behind CoachUSJoin the waitlist
Bring daily coaching clarity into the dealership.
CoachUS is preparing pilot access for dealership teams that want a clearer daily coaching rhythm.