About CoachUS
Built from life on the dealership floor.
CoachUS exists because knowing the numbers is often easier than knowing where coaching could help.
Matt Cady · Founder
The problem was familiar long before the software.
Before founding CoachUS, Matt Cady led dealership sales teams. He saw the daily gap between reviewing performance and helping a salesperson improve.
CoachUS is being built around that moment: who needs attention, what to ask, and what to work on next.
The goal is consistent, useful coaching that fits the pace of a real dealership.
Operator reality first
The experience should make sense to the people running the sales floor.
Human coaching stays central
Managers bring judgment, relationships, and context to each conversation.
Improvement over labels
Salespeople should have a clear focus, see progress, and receive recognition.
Preparing for early dealer access.
Our initial focus is automotive dealership sales departments. We’re finishing the product and preparing pilots.
Request early access